How To Launch A Fashion Brand

Substitute Teacher: Blair Caffey of Honor Roll Clothing

Legally Protect Yourself

As you are building a brand, it’s always important to have a good attorney that will review contracts, explain how to protect yourself and create a agreement with a parter.

Trademark Your Brand

Once you have a logo and identity that represents your brand clearly, the best thing to do is to trademark. This allows you to legally claim your brand and confirm that this how you want your brand to be perceived to the public.

Build Relationships

The key to accessing certain opportunities is building the right relationships. Your relationships can be a bridge to you reaching the next level in your career.

Use Storytelling To Brand Product

Does the world need another clothing brand? How will you separate your brand from the rest? Storytelling can allow you to stand out from the crowd. Use it as a tool to make your brand more than just a t-shirt.